Seventh Post

Coronavirus (COVID-19)

Personal experiences

Covid-19 (Coronavirus) has been a big inexplicable occurrence around the world and with the world in turmoil, so was I. The virus happening has been something so unimaginable and it is impacting everything I do, as my whole life, needs to be not only calibrated to adapt to the situation but I need to do so whilst I am away from my family hence it has definitely impacted my life personally, professionally and academically.

With so many changes happening every day and also with so many people affected by this virus, there are many emotions which are running through my head on a daily basis. What I am currently trying to do with this situation is to stay busy, keep connected with my family, friends and peers whilst doing what I can in the most positive way possible. What I have learned already from this situation is that I undervalued the smaller things in life such as being able to go to a supermarket or going to meet a friend for coffee as they are not possible to do at the moment. What I believe I can do is stay positive and do everything I can to adapt.

Businesses effected by Covid-19 and impact on digital analytics

Whilst all the above is happening, I have always considered what is happening to businesses with the current situation with a possible lockdown. Alot of businesses are scrambling to go online whilst some others like Amazon are looking at ways that they could thrive. Personally, I’ve seen supermarkets are slowly coming into realizing that they need to expand their availability of online ordering/home delivery systems. I think the landscapes of businesses are going to change and the companies that will survive are the ones that are transferrable online and equipped to handle online platforms.

Many local businesses are also turning to already existing online platforms to keep themselves relevant during this time and it feels like it will become the norm in the future. Furthermore, most advertising such as billboards, flyers and posters are starting to look irrelevant during this time and is replaced solely by online ads as well as digital forms of marketing. The above will heavily impact analytics hence there will be a whole new world of possibilities which could transpire from this tragic occurrence

I will continue to monitor this situation to see how businesses reach during this pandemic and see if the landscape of how businesses operate and market will change as a result during this situation.

All in all, I hope everyone stays safe and works together to ensure that we all come out of this in the best way possible.