Analytics and work
Analytics has always been intertwined with my work as I have constantly been engaged with Marketing work since an early stage of life.
With my current work, I have found that Analytics has always been a big part and I need to digest data and analytics daily in order to tailor campaigns at work and make sure that resources are being used on the correct method of marketing and not used inefficiently.
One specific incident was when I was constructing a social media strategy for my current work place as there are many consideration which needed to take place in order to initiate a proper campaign. There were several platforms to consider as well as the frequency in which we will post in each platform, how the content will be curated and more importantly how part of the campaign complemented each other so that they connect.
Whilst in Analytics class, I was reassured of the fact that adapting based on data is important at any level and varying levels of companies do this in order to make sure that they are using their resources effectively. The practicality of this class is apparent because marketing always has and will include an element of analysis and adaptation hence I will continue to expand my knowledge on analytics without having any reservations.
Since Analytics are non-exhaustive, I will keep improving my ability to spot trends and patterns without beating myself up about not knowing everything.
Analytics with Jude 