Third Blog Post

Lecture Reflections

This particular week was very interesting to me because it discussed mobile phone trends and it examined how different companies have evolved to gain the market share within the last 10 years.

From my own personal observation, I remember the days when Nokia phones were most sought after and they were considered the fashionable phone to have. Fast-forward to today, the Iphone has taken the world by storm and it is a very commonly used phone.

In the current era, there are hardly any Nokia phones left as Apple and Samsung dominate the market in different countries. Apple has an obvious loyal customer base which compels many individuals to have the latest Apple phone due to brand loyalty. Apple has also become a trend in which, if followed, become a positive social badge to carry as it is seen as a good thing to carry the latest Apple phone. Furthermore, it could be said that, having the latest Apple phone could signal success and an overall boost in social status.

Looking towards functionality, it could be said that many Samsung users use this as a point in which they buy a Samsung phone for. Apple is seen as a more restrictive device to some as there are many different things which are not flexible in Mac.

With all the being said and done, Apple and Samsung is in the same position that Nokia was hence it’s upto them to stay at the top and make innovative decisions to stay ahead of the competition.

Personal/Professional Reflections

On another note, I’ve been examining the way in which analytics contributes to my professional life as there are many things currently that correlate with my work and this course. I think a good marketing strategy requires a good understanding of analytics because simply publishing content without learning about it is a waste. A true and well-rounded marketing plan/strategy takes into account the adaptation process which is required as the strategy needs to allow for there to be change when something is working or not working. That’s why analyzing data which is gathered through a marketing plan in “real-time” is important to ensure that there is a deeper level understanding of what works and doesn’t work.

This analytics module has made me realize the importance of knowing and digesting the data which is gathered during the implementation of a marketing strategy is and furthermore how it contributes to the continuous growth of a company or entity.