“Faith is taking the first step even when you don’t see the whole staircase.”

Dr. Martin Luther King Jr.

With this being my first blog post, I just want to say Hello! If you’re reading this you have stumbled upon a reflective blog written by a singular Masters Student. The main purpose of this blog is to write reflective blog posts about my current Digital Marketing Analytics Module so I shall try and make this interesting.

My first class was very interesting as it seemed to have elements which I was looking forward to since starting my Msc in Digital Marketing. The discussion of real life analytics was I found Francis and my fellow classmates to be very open minded and diverse in both their origins and way of thinking as they all shared their point of view and resonated with each other.

As for what was discussed in class, it was very engaging as Francis gave us actual real life information with regard to analytics. We spoke about various industries such as the automobile industry and the tech industry. We also discussed about how companies like Apple, Amazon and Microsoft started out small and how they evolved to become the biggest companies around the world. Another company that was discussed was Tesla relating to how technological information that a company retains is a very important factor when looking at the companies overall position (1,000,000 mile battery).

Apart from the analytics that was discussed, we spoke about the two assignments which we have to complete on this module, one which is directly related to the blog and another which involved building a digital presence for a start-up which will inturn be analyzed as per the engagement it gets. Both these assignment really interest me as I will be able to employ several elements of digital and social media to practically apply to learn more about the interconectivity of digital engagement.

Overall I’m very much looking forward to this course and to learn more about analytics. I will try and be a sponge to all the information which is given to me in order to obtain an overall grasp of real-time analytics.